Patrick Ruffini has a great post on the genius of Obama’s marketing campaign, characterising it quite rightly as corporate brand marketing:
“Watching Obamamania unfold over the last few days, I have gradually come to the realization that we are living through the first Presidential campaign that is being marketed like a high-end consumer brand…
…Most campaigns never get beyond talking issues. The sophisticated ones run on attributes in the foreground (cares about people like me) tied to issues in the background (a health care plan). The Obama effort seems to be something wholly different. The campaign and its marketing seems designed to evoke aspirational feelings that have virtually no political meaning whatsoever. This is what great brands do. They evoke feelings that have virtually zero connection to product attributes and specifications.“
Am I starting to re-evaluate my position on the democratic race? Yeah, just a bit…
Posted by jaybs on February 27th, 2008 at 5:56 pm:
Shane, What is that last sentence saying? at long last.
I often look back at the DVD of Barack’s first Big performance back in 2004 with the Democrats - a young unknown given prime stage time with all the Grand on stage, it still brings tears in my eyes and that was the real start, the reaction amazing.
The OBAMA “Movement” I have said for a long while is using the modern day world of communications to its best, it makes our UK parties look amateurs.
People say Barack has not the experience, but he has, from those days on the streets of Chicago, he has what I accuse so many UK politicians not understanding “The Real World” - the journey I have taken with Barack since 2001 has been an adventure.
Still grounded he takes nothing and no one for granted, last nights TV debate once more Dignified, he is ready, but unlike Hilary neither Barack or people like myself in the “movement” make wild statements, just keep working hard every minute, hour and day.
If you want to know more about Barack, check out his two books but more impoirtant the DVD by the A&E Channel - Biography Barack Obama.
Nike - Apple - BMW are well respected Brands! and OBAMA is a Movement developing Momentum every day, the young people in the USA I have introduced Barack to love the adventure and enjoy many of them for the first time being involved with Politics, ready for CHANGE - ready for HOPE but what they like most is that it is not justy about Barack it is being PART of the MOVEMENT working with Barack Obama TOGETHER - We Can Do It!